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CARE-apy: Psychological Science and the Visitor Experience
When visitors leave a museum, in what ways are they different than when they walked in? What intellectual connections did visitors make with the ideas and artifacts with which they interacted? To what extent were visitors touched emotionally by what they saw, heard, or touched and how intense where their emotional reactions? These are some of the big questions that museums are interested in. However, answering them poses tremendous conceptual and methodological challenges. This webinar will focus on traditional and state-of-the-art concepts and methods of psychological science that museums can use to measure different aspects of the audience experience, especially those that have proven to be most challenging to measure. This session is presented in partnership with the Visitor Studies Association (visitorstudies.org).
Presenter: Dr. Pablo P.L. Tinio, Chair of the Department of Educational Foundations at Montclair State University
Subject: https://www.aam-us.org/2021/07/01/the-secrets-of-emotion/

Oct 20, 2021 01:30 PM in Eastern Time (US and Canada)

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